After seeing it mentioned in whatever con programme I was reading that the characters were created by the creator of Digi Charat, I thought I’ll have some of that.
Oh dear, what a mistake. While in the hands of Hiroaki Sakurai & Madhouse, Koge Donbo’s designs worked brilliantly as a juxtaposition to the misanthropic humour, here Shinichiro Kimura uses them as some sort of saccharine based nerve agent.
If the moe fan bloggers paid attention to who actually makes the shows they devour, Shinichiro Kimura would probably be being held up as an auteur. As it is I could only find one article making the connection that most of his work has been in the otaku-bait genre.