PAST MY BEDTIME PART II – You don’t have to be Madhouse to work here, but it helps.

When it comes to anime, Nippon Television have a reputation for being classy, second only to NHK. Daytime shows they air at the present include Detective Conan, Yumeiro Pâtissière and Anpanman. All very pleasant and family friendly.

While not necessarily family friendly, they’ve similarly brought a touch of class and quality to their late night programming. For much of the last 13 years they’ve had just one, sometimes two, late night anime series airing at a time. And what they’ve lacked in quantity they’ve more than made up for in quality.

If I was to pinpoint what ties most of them together, it’s that while they are aimed at much the same demographics as much of the late night shows (initially men in their late teens and early twenties, but eventually women too), they aren’t the part of that demographic who then spends loads of money on associated character goods. No Herr Docter Tenma hugging pillows for this audience. These are shows that are more likely to drive sales of the source material, rather than merchandise.

So why don’t these shows get the attention from some of the people who decry the rise of otaku-pandering shows? Well a lot of those people came into anime through sci-fi, and what they are actually complaining about is that they themselves aren’t being pandered to any longer. What they want are sci-fi shows, and for the most part the series NTV broadcast aren’t sci-fi. Why would they be? Sci-fi as a whole has been in a downturn in the last decade or so, so why should anime have been any different?

Secondly, a lot of these shows aren’t that easy to lay your hands on. Of the ones that came to the USA, a number are out of print and some had poor original releases. Of the ones that remain unlicensed, they haven’t necessarily been the favourites of the fansub community. Even if they have been fansubbed, they don’t necessarily have the vocal fanbase to evangelise about them to the extent that other titles do. At the bottom of the post I’ve provided a summary of the status of the titles that did get US releases.

The following list is how the Japanese wikipedia entries described the flow of the core post-midnight titles on NTV. As the title of the post hints, the majority come from Madhouse Studios and given that a number of their directors make their debuts directing an entire show, I wonder if they use this to nuture and develop talent. On the flipside of that though is the fact that Masayuki Kojima and Yuzo Sato have directed multiple shows in this slot.

Berserk (1997)
Studio: OLM
Director: Naohito Takahashi (Agatha Christie’s Great Detectives Poirot & Marple, Steel Angel Kurumi)

In retrospect, this adaptation of Kentaro Miura’s long running manga is somewhat anaemic. Certainly Takahashi and OLM would not be my first choice to be the creative forces behind adapting it. At the time though, it definitely felt like a breath of fresh air from the roleplaying tropes that your average fantasy anime regurgitated.

Master Keaton (1998)
Studio: Madhouse Studios
Director: Masayuki Kojima

This episodic adaptation of Naoki Urasawa’s manga about an archaeologist and insurance investigator ran on Monday as opposed to Tuesday, but maintained and arguably raised the quality set by Berserk. Madhouse, Urasawa and Kojima would return to late night NTV to even greater success in the next decade.

Hidamari no Ki (2000)
Studio: Madhouse Studios
Director: Gisaburo Sugii

This Tezuka adaptation, while making sense for slot and the channel, seems to have slipped down the back of the sofa of history. Even the scans of DVD covers on Amazon were all blurry and full of artefacts. However someone in Japan has uploaded it all to Youtube, so maybe those few who do like it, love it, but not enough to take clear screenshots. Gisaburo Sugii tends to be hit and miss, so I’m not sure if this is worth your time.

Hajime no Ippo (2000)
Studio: Madhouse Studios
Director: Satoshi Nishimura

A prime example of a long running show scuppered in the US by its release format. 15 volumes at $29.98, you’d have dropped around $450 on this buying it as it came out. With Geneon now gone from the US market and no-one in a hurry to re-license it, the volumes are very varied in prices, some under the original price, others rising in price. Looking at Amazon UK, I can see the first box set (volumes 1-8) is now going for £190.85, as opposed to the original price of $79.99.

Tenchi Muyo GXP (2002)
Studio: AIC
Director: Shinichi Watanabe

Now this one seems a little odd compared to what we’ve had so far. A pseudo-sequel to AIC’s 90s phenomenon, directed by one of anime’s more satiric minds. There’s another AIC title further down the list that’s even more out of place, and what I’ve seen of GXP was certainly fun.

Hanada Shonen-shi (2002)
Studio: Madhouse Studios
Director: Masayuki Kojima

Masayuki Kojima is back, with this adaptation of Makoto Isshiki’s supernatural comedy about a boy who can see the dead. Another show I’ve not see much of, but certainly wouldn’t mind catching more of it. In terms of production it’s a step up again from Master Keaton, might be my favourite of Kojima’s shows based on my small sampling.

Air Master (2003)
Studio: Toei Animation
Director: Daisuke Nishio

Sitting between Hanada and Harlock, this seems a little trashy, but it’s fantastic trash. And as this whole thread started with Berserk, it kind of made sense they’d look to Young Animal again for more material. In terms of choreography, this is the stepping stone for Nishio between the shonen action shows he’s famous for and the physicality of the first Pretty Cure show.

Space Pirate Captain Harlock The Endless Odyssey (2003)
Studio: Madhouse Studios
Director: Rintaro

TV broadcast of the OAV series that was originally meant to be a TV show in the first place. When we get to the second programming stream they started, we’ll see they used other material that wasn’t first run then to begin with.

The Gokusen (2004)
Studio: Madhouse Studios
Director: Yuzo Sato

Despite what Anime News Network’s site and the English wiki page claim, I believe this is a Yuzo Sato directed show, which makes sense as there’ll be three more to come. Kozueko Morimoto’s manga about teacher/yakuza heir Kumiko Yamaguchi attempts to balance her two lives was a bigger success in its various live action incarnations, but this anime version was fun too. Though what was up with that dog?

MONSTER (2004)
Studio: Madhouse Studios
Director: Masayuki Kojima

Masayuki Kojima returns to Urasawa with this lengthy, overly faithful adaptation of the Fugitive-inspired thriller. If you don’t like reading, then check it out. Otherwise, the manga is a much more enjoyable option.

Akagi
(2005)
Studio: Madhouse Studios
Director: Yuzo Sato

As good as Gokusen was, this was the show that made people notice Yuzo Sato. The first of two Nobuyuki Fukumoto adaptations that Sato’s been responsible for, and a great example of the gambling genre.

Ouran High School Host Club
(2006)
Studio: BONES
Director: Takuya Igarashi

I’ll hazard a guess that this shojo manga adaptation got made due to the success of Honey & Clover on Fuji TV and NANA on NTV itself (see below). It’s a good choice, much like those two hits, it has an appeal that crosses gender boundaries to a degree, and a lot of that can be attributed to Igarashi’s direction and Norifumi Nakamura’s art design. It’s one of those anime that look far better than the manga they came from.

Death Note (2006)
Studio: Madhouse Studios
Director: Tetsuro Araki

Obviously this show was going to be made. I’m not convinced the material works in animated form, but Araki does about as well as you can with it and the pre-made fanbase seemed to love it.

Buzzer Beater II (2007)
Studio: TMS Entertainment
Director: Shigeyuki Miya

Odd one this, the original Buzzer Beater series had aired in 2005 on satellite channel WOWOW, but this sequel aired on NTV. Liked what I saw of the first series, loved original the web manga, but haven’t seen this sequel. Same production studio and director, so possibly more of the same.

Kaiji (2007)
Studio: Madhouse Studios
Director: Yuzo Sato

This second Fukumoto adaptation from Sato is probably a career best so far, and reportedly due for a sequel in the future.

Real Drive (2008)
Studio: Production IG
Director: Kazuhiro Furuhashi

A rare foray into science fiction for this timeslot. Yet another Production IG/Shirow collaboration, and as such I totally ignored it.

One Outs (2008)
Studio: Madhouse Studios
Director: Yuzo Sato

Taking a break from Fukumoto, but not gambling, Sato returns with this adaptation of Shinobu Kaitani’s tale of baseball and unfair wagers. The actual wagers are actually a smokescreen for what the story is actually about – sportsmanship. It’s much more about manipulating the rules of a sport to your advantage than the gambling itself.

Souten Kouro (2009)
Studio: Madhouse Studios
Director: Tsuneo Tominaga

A Three Kingdoms period manga adaptation notable for mainly using historical records rather than the Romance of The Three Kingdoms as a source and portraying Cao Cao more favourably. Despite that it still manages to be ludicrously over the top. How over the top? People are throwing horses around in the first episode. I’m not pointing fingers, but let’s note that Fist of The North Star director Toyoo Ashida was in the “Chief Director” chair.

Kimi ni Todoke (2009)
Studio: Production IG
Director: Hiro Kaburaki

The current series in the slot is this well received adaptation of Karuho Shiina’s shojo romance manga.

There was a secondary anime stream that started in 2004, to begin with it mainly contained syndicated series rather than first run series.

Ghost In The Shell SAC (Aired 2004)
Otogi Zoshi (2004)
Studio: Production IG
Director: Mizuho Nishikubo

First original show for this slot.

Ghost In The Shell SAC 2nd Gig (Aired 2005)
Angel Heart (Aired 2005)
Sasami Club (Aired 2006)
WAIT… WHAT?

Claymore
(2007)
Studio: Madhouse Studios
Director: Hiroyuki Tanaka

Norihiro Yagi’s fantasy manga got a brief run on TV. Not a big fan, as it definitely suffers from some of the flaws of the shows that NTV air. For a show about swordswomen there’s an awful lot of walking and talking, rather than fighting.

Neuro -Supernatural Detective- (2007)
Studio: Madhouse Studios
Director: Hiroshi Koujina

Suffers similar problems to the Shonen Jump manga it’s based on, namely poor design on the human characters and lame mysteries. Koujina will be directing 50’s reform school drama Rainbow for NTV in April.

Top Secret – The Revelation (2008)
Studio: Madhouse Studios
Director: Hiroshi Aoyama

Sci-fi detective show involving reading people’s memories.

Moryo no Hako (2008)
Studio: Madhouse Studios
Director: Ryosuke Nakamura

Over-rated adaptation of a Natsuhiko Kyogoku mystery novel. Notable for having CLAMP character designs.

Hajime no Ippo New Challenger (2009)
Studio: Madhouse Studios
Director: Jun Shishido

Continuation of Hajime no Ippo.

It then went into repeats of Kaiji

There were also a couple of other titles that fell on different days and times on the schedule:

Kaze no Yojimbo (2001)
Studio: Studio Pierrot
Director: Hayato Date

Misjudged cartoon based on Akira Kurosawa’s Yojimbo. In a round about way.

NANA (2006)
Studio: Madhouse Studios
Director: Morio Asaka

Like Death Note, this is one of those shows that was always going to happen. The manga is one of the monster successes of the last decade, and the anime was a huge success too. Arguably I shouldn’t include it as it technically started before midnight (23:55) but it’s worth making note of it.

Success in the US?

Its hard to say if this really reflects the strength of titles or the strength of DVD distributors and how they package their releases. But here’s the status of the titles that made it onto DVD in the USA.

Berserk – released by Media Blasters. In Print. Complete collections released 3 times.
Master Keaton – released by Geneon. Out of Print. Never collected.
Hajime no Ippo – released by Geneon. Out of Print. Two boxsets.
Tenchi GXP – released by Funimation. In Print. Complete collections released twice.
Air Master – released by Toei. Out of Print. Never completed.
Gokusen – released by Media Blasters. In Print. Complete collections released 3 times.
Monster – currently airing on Sy-Fy.
Ouran Host Club – released by Funimation. In Print. Complete collection and Blu-Ray due out end of March.
Death Note – released by Viz Media. In Print. Two boxsets.
Otogi Zoshi – released by AnimeWorks. In Print. Complete Collection.
Claymore – released by Funimation. In Print. Complete collection and Blu-Ray.
Kaze no Yojimbo – released by Bandai Entertainment. Available. Never collected.
Space Pirate Captain Harlock The Endless Odyssey – released by Geneon. Out of Print. Collected.

6 thoughts on “PAST MY BEDTIME PART II – You don’t have to be Madhouse to work here, but it helps.”

  1. a couple of other interesting points of connection I noticed while poking around wiki:

    – almost every single one of these shows also has VAP listed for a production credit. VAP is a media software company that was branched off of NTV.

    – bands that have signed with VAP include Maximum the Hormone (Air Master ed, Akagi ed, Death Note op/ed) and Nightmare (Death Note op/ed, Claymore op). Does this make them NTV’s version of King Records?

    – VAP and NTV are listed as major stockholders of Madhouse, though they don’t own a majority stake. (Index holds like 61%)

    anyway, looking forward to more posts!

    1. Nice insight! Totally missed the music connection, and that certainly adds to the feel that NTV’s programming has had a lot of thought put into it. Even if that thought is cynically pushing bands they’ve vested interests in (and it did introduce me to Maximum The Hormone, who I like).

      I’ve been poking around trying to figure out exactly how TV Tokyo’s late night programming works – my gut feeling is it’s mostly the brokered programming wikipedia mentions, as that would explain the timeslots moving around so much over they years and the seemingly random placing of some shows (e.g. Pani Poni Dash’s replacement is RESCUE WINGS).

      The difference in approaches seem to be that NTV’s got an audience for a timeslot and it wants to keep and develop it. The anime on TV Tokyo late at night seems to hope that the audience for each show will find it, wherever it might be hiding on the schedule. I guess with Anime no Chikara, TV Tokyo are trying to reverse that somewhat. Will be interesting to see if it takes.

    1. Probably not since it went up. I recall bits of it looking at it again now, and other bits were still swimming in my subconscious like the 10,000 DVD sales success marker. Definitely useful to look at again.

      If VAP & NTV have an interest in Madhouse, then the whole late night Production Committee process takes on a different aspect for the NTV shows. In fact I’ve just found some of their own promotional material that suggests just that, where they use Death Note as an example of how they develop properties – http://www.ntv.co.jp/english/ir/images/ar/2008-04.pdf – which is the kind of joined up thinking I think some of the other late night outlets lack.

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